Say what you want about my affinity for the word but it certainly brings the public in. Whether or not it is the type of public i want is another matter. After all, my blog’s subheading is and was (in the xanga days) ‘Illustrating the diversity of the C-word’; it does carry an underlying agenda. I remembered an entry from Squires some time back (link?) about the different ways people had come across his website (referrals for the un-web 2.0), so i decided i would chew through some time and have a look.